Trendline Communications - Building sales relationships

Global Investment Systems (GIS) is a rapidly growing investment accounting software firm. The company needed an integrated marketing program that would take them to the next level.

"Trendline is the kind of company that consistently under-promises and over-delivers."

Trendline developed an integrated program that consisted of a web site redesign, a print newsletter, and a Flash sales presentation of their software. We delivered a program that allows GIS to better manage its sales prospects, increase its customer contact and loyalty, and empower its sales staff with more effective sales tools.

Clients

Demos

Inaugural Issue of GIS' Relationship Building Newsletter
As part of its sales relationship building program, Global Investment Systems partnered with Trendline to launch the inaugural issue of Global Investment Perspectives. The publication is a key marketing component that helps GIS build brand loyalty by regularly delivering a value-added communication to its customers.

Perspectives includes summaries of the leading stories affecting the mutual fund industry, helpful case studies spotlighting customer use of GIS' solutions, discussions of new product features, and a look into the people and practices that make Global Investment Systems work. The publication combines Trendline's design standards for excellence as well as targeted, industry-specific content written by Trendline's editorial staff.

The result is a publication that builds loyalty among GIS’ customers because customers find it so valuable and informative. It also serves as a great vehicle for announcing product and service improvements and generally increasing customer contact. All of this improves GIS' opportunity for customer share and repeat business.

GIS Launches Flash Presentation
How do you make accounting software exciting? By using Flash to create professional, animated presentations that can inject life into a sales presentation.

Trendline began this project by gaining a thorough understanding of GIS' product, positioning, and sales methods. We worked closely with GIS' marketing, customer service, and technical teams to make sure we captured key product benefits and competitive advantages.

Once we thoroughly understood the objectives, our designers developed a presentation design that was both exciting yet professional, keeping with GIS' branding objectives. The sales presentation consisted of 3 twenty-minute modules that concisely captured the detailed benefits of GIS' products and the competitive advantages that GIS as a company brings to the table.

The result is a high-energy sales presentation that can be distributed on CD-ROM to prospects, used online as a lead qualifier, shown during conferences and trade events or left behind during sales calls.

Web Sites & Sales Probability Vectors
When GIS was developing a new sales and marketing campaign, it hired Trendline to improve the company’s web site. We developed a site that actively draws sales prospects to higher conversion areas of the site.

Our web development philosophy is centered on the use of Sales Probability Vectors—a process entails identifying pages of the site that produce the highest sales conversion rates (pages that contain product demos, for example, or technical specifications) and then using content and design elements to pull customers along click-through paths that maximize sales opportunities.

For GIS this meant combining user-interface design, targeted content, improved graphics, and better visitor tracking to manage users once they hit the site. In addition Trendline integrated its Flash Sales Presentations into the site to increase GIS’s ability to deliver targeted sales communications to its prospects. The result is a site that is proactively designed to increase sales.