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Web Development
Trendline's web development process, featuring integration of world-class content, is designed to pull prospects
and customers into your product and service information thereby increasing your sales.
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| | World-class Design Expertise |
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| | Multi-channel Integration |
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| | Improved Prospect Management |
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Multiple Channels Reinforce Your Message
Communication integration across media channels is standard practice these days. It reinforces your message,
lets users choose the most appropriate channel and allows you to actively manage customer activity. But you need
to do more than duplicate
content across channels. You need an effective strategy for managing sales prospects. You need to move them
from simply reading your print or electronic newsletters to buying your products or services.
Trendline uses the web to support multi-channel communications that ultimately drive sales.
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Integrated Design
Trendline has the world-class creative and technical expertise to design web sites and sub-sites that
drive sales. We begin by acquiring an understanding of your marketing objectives,
existing collateral and messaging. Then we develop a design and content map that includes unique relationship-building
strategy and value-added electronic content that will pull prospects and customers
to your site again and again. Trendline’s electronic content, which is integrated with your
segmentation strategy and product and service messaging, helps lead your prospects and customers into the sales process.
Pull Your Customers Around
You can't push your customers around, but you can pull them—willingly—into your product
and service messaging by using value-added electronic content. Trendline uses original and best-of-class content
from highly respected brands to develop web sites that actively manage visitor flow througout the site.
Our web development philosophy is centered on the use of Sales Probability Vectors. That means everything
is designed to draw users to the best areas for converting prospects into buyers
and selling more to existing customers. Trendline identifies pages of your site that produce the highest sales conversion
rate (pages that contain product demos, for example, or technical specifications) and then uses content and design
elements to pull customers along click-through paths that maximize sales opportunities.
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